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Supply Chain Strategies: Demand Driven and Customer Focused, by Tony Hines
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Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy.
Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines' text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to ensure a sensible strategy for managing the supply chain.
This impressive text makes the most of integrated case studies to show how strategic thinking and supply chain management play out in the real world. As such, the book is ideal for courses on supply chain management - especially those which require a strategic element.
- Sales Rank: #2115368 in Books
- Published on: 2013-12-18
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .90" w x 6.90" l, 1.40 pounds
- Binding: Paperback
- 376 pages
About the Author
Tony Hines is Professor of Marketing at Manchester Metropolitan University, UK.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Four Stars
By Philip Sheridan
Go to text for over-arching concepts in supply chain management.
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